Frövi approached our nerds looking to produce a promotional video for the new HOME range, alongside an easy-to-follow, instructional video for customers when setting up the office furniture. So, we got our creative nerds together and started to plan how we could meet our client’s desires.
When our nerds are working on an end-to-end concept, it’s important that we have a complete understanding of the project, client and their audience so that we know the video will be a successful output. We decided that by shooting in a large white studio it would allow us to get creative with equipment and shots.
We created a storyboard to allow the client to visualise our concept and with input from them, we were ready to shoot.
Using the myt works constellation slider for motion control, we were able to replicate the exact same shots with seamless transitions presenting different products within the new HOME range.
The minimalistic shoot allowed us to have creative freedom when it came to musicality and graphics in post. Not only did these touches make the promo edit engaging, but also informative.