Red Hat approached us with an interesting brief – they were in need of an eye-catching video that could both attract prospective clients on socials, but also be used as a screensaver and brand enhancement tool at live events and marketing booths.
The goals and criteria of the animation were not to inform, but rather to be a bright and colourful video that draws in the attention of speed scrollers and glancing eyes at live events.
In what was a very collaborative process with the Red Hat brand team, our aim was to get people into conversation with Red Hat at the top of the sales funnel, where the rest of their marketing and sales teams could then further engage.