Red Hat came to us to lead the charge for their upcoming campaign for Red Hat Partner Programme; by producing a hero film & some snappy social snippets.
The primary goal of the campaign: to raise awareness of just how beneficial the programme could be for businesses hoping to level up, spark innovation and collaborate with like-minded teams.
The brief demanded some light humour, relatable characters, and a setting that was befitting of Red Hat’s prospective partners. Naturally, we landed on shooting the entire hero film in an office cupboard, as there’s never an available meeting room when you need it.
From lighting and set design to casting the right talent, costumes and hair & makeup, we strived to create something that looked genuine & felt relatable, which was challenging in such a tight space. Much of our crew were hiding just out of shot, with some monitoring video & audio from next door.