Our friends in the Red Hat Services team reached out to us looking for an explainer to introduce their fresh suite of AI consulting programs.
Designed to showcase the order in which a customer may go through the programs, we made sure to bring in an extra layer of human connection in the video. To show how Red Hat’s team and a customer may interact, we see cursors and profile pictures as people work together to build and grow AI centric apps.
Creatively, we strived to set the standard for how Red Hat will translate their traditional 2D brand into 3D going forwards. We really leaned into all the strengths of 3D and its literal extra dimension – while still making sure we adhered to Red Hat’s 2D guidelines which we’ve become so well versed in thanks to our over 5 year long partnership.