A brilliant team of ex-Microsoft minds came together with a bold vision: to harness the power of AI to revolutionise professional coaching. Their concept? A smart, connected platform that offers a hybrid of community-driven support and personalised 1:1 digital coaching.
Our initial brief was simple, design and build a digital training platform. But as we dug in, it quickly became clear: to make this startup a real contender in the coaching space, they’d need more than just a website. They needed a brand.
What followed was a full-scale branding project. We kicked things off with market research to position them effectively, then developed a tone of voice, messaging framework, and visual identity that could speak to both credibility and innovation. Fueled by strategy and creativity, our nerds crafted a brand that feels confident, contemporary, and ready to disrupt the space.
From there, we brought the brand to life through their website and a mini marketing campaign designed to help them make a strong first impression. While this AI-driven coaching platform is still finding its footing in the market, our partnership is just getting started and our nerds are excited to see what’s next.