Vanderbilt Homes set us the task to produce three animations promoting their house buying schemes. We created beautiful character animations to show the exact process the customer would go through if they were to choose one of the three schemes.
The biggest challenge is helping clients clearly communicate subject matters that can be a little daunting to most viewers – as always, our nerds were ready to smash the task at hand. Vanderbilt’s branding had never included characters – this gave our nerds a unique opportunity to have the creative freedom to design the personalities using the Vanderbilt’s visual brand identity.
The characters were rigged, an animation process that consists in creating bones and controllers to animate them. In addition to creating different couples with different characteristics, we also drew many nice little houses, based on real houses our clients usually sell.
Our team dived head first into the world of the property industry to make clear, concise and beautiful films that brought Vanderbilt’s vision to life.