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Over the last year, we've built campaigns, films and store launches for Popeyes UK, one of the fastest-growing fried chicken brands in the country. Here's what that looked like, and what it could mean for you.

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We're MediaNerd, the Smart Creatives.

Big brains, bold ideas, and zero boring. We’re the agency that works differently, built for brands who refuse to be defined by trends, styles or limits. We’ve spent over a decade finding personality in pixels. This is one story from along the way.

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The work

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The challenge: make a familiar brand feel brand new.

Popeyes wanted their boldest product launch yet to feel unmissable, rather than another fast-food advert lost in the scroll. The brief called for creative that broke the category’s usual playbook, working hard across every touchpoint from restaurant screens to social feeds while turning a limited-time menu into an event worth queuing up for.

“Every brief is a chance to make people stop scrolling. This one just happened to be delicious.”

"The MediaNerd team have been brilliant partners this year. From our first restaurant in Ireland to the new Tottenham Court Road concept, they’ve understood the role of the work perfectly."

Mike Tinnion – Creative Director at Popeyes UK & IRE

Film production

Video that doesn't just play… it performs.
Animation

Explainer and character-led, always evolving, never standing still.
Design

Digital menu screens, signage, packaging - the stuff that sells before anyone orders.

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Why F&B brands keep coming back to us.

We know food & drink. Years inside one brand’s world taught us how to protect an identity while still pushing it forward, not just executing a brief. We think social-first. Every asset is built for how people actually watch, not how brands wish they watched. We move fast without dropping quality, from national campaigns to single-store launches.